Sony Alpha a7 IV Mirrorless Digital Camera + 28-70mm Lens Kit

Sony Alpha a7 IV Mirrorless Digital Camera + 28-70mm Lens Kit

  • £2,599.99
Brand-new + 2-year UK warranty

Only 1 left!


The Sony a7 IV is the new all-around full-frame mirrorless camera pushes beyond basic, which is perfect for both content creators and professionals who want to shoot strong stills and 4K video. A truly advanced hybrid mirrorless camera, the unit has a newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering.

The a7 IV incorporates 759 phase-detection points for quick and precise AF focusing in a variety of lighting conditions and enable up to 10 fps shooting, using either the mechanical or electronic shutter, thanks to the flagship AF system and BIONZ XR Processor. UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.

The camera features a 5.5-stop effective 5-axis image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video.
Included with the Sony FE 28-70mm f/3.5-5.6 OSS Lens is a versatile, compact, and lightweight wide-angle to portrait-length zoom lens designed specifically for full-frame E-mount cameras. It is also compatible with APS-C-sized image sensors and will provide a 35mm-equivalent focal length range of 42-105mm. In regard to the optical design, three aspherical elements and one extra-low dispersion element help to reduce aberrations and distortions while contributing to notable image sharpness and clarity.

Language Supported:

English, French, Spanish, Portuguese, Turkish, Traditional Chinese, Simplified Chinese, Indonesian, Korean, Behasa Melayu


  • 33MP Full-Frame Exmor R BSI CMOS Sensor
  • 759-Point Hybrid AF System
  • ISO 100-51200
  • UHD 4K60p Video with S-Cinetone& S-Log3 Gammas
  • 3.68m-Dot EVF
  • 3" 1.03m-Dot Vari-Angle Touchscreen LCD
  • 5-Axis SteadyShot INSIDE Stabilization
  • Up to 10 fps Shooting
  • 4K 15p UVC/UAC Streaming via USB Type-C
Weight (g) 658g
Vari-angle monitor Yes
Image Stabilisation 5-axis
Model a7 IV
Bluetooth Yes
Sensor Size (WxH mm) 35.9 x 23.9 mm
Screen Resolution 1 036 800 dots
Focusing Modes One-shot AF, Continuous AF, Manual
White Balance Modes Auto, Manual, Preset, White Balance Bracketing, Custom
ISO Speed Range 50-204800 (extended)
Monitor Size 3.0"
Image Processor Bionz XR
Exposure Modes Program, Aperture Priority, Shutter Priority, Picture Modes, Manual
Battery NP-FZ100
Viewfinder Type Electronic
Wi-Fi connectivity Yes
Touchscreen Yes
4K Video Recording Yes
Continuous Shooting Speed (fps) 10fps
Body Dimensions (WxHxD) mm 131.3 x 96.4 x 79.8 mm
Lens Fitting Sony E
Megapixel Banding 30 - 40
Compatible storage media (card not supplied) SDXC, CFexpress, SD Card, SDHC Card
Max Image Resolution 7008 x 4672
Built in Flash No
MegaPixel (Effective Resolution) 33 megapixels


  1. Sony a7 IV Body
  2. Sony FE 28-70mm f/3.5-5.6 OSS Lens
  3. Rechargeable Battery NP-FZ100
  4. AC adaptor
  5. Shoulder strap
  6. Body cap
  7. Accessory shoe cap
  8. Eyepiece cup
  9. USB-A to USB-C cable (USB 3.2)
  10. Lens hood
  11. Lens cap
  12. Lens rear cap

All orders placed before 2pm with payment cleared will be delivered the following day as per our promise.

We mainly use Royal Mail, DPD or DHL as partners. They are extremely quick and reliable, we include full shipping insurance for free.

Please note deliveries to Ireland or Channel Islands may take a day or two longer depending on your location.


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